[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.koompas.cz\/blogy\/#Article","mainEntityOfPage":"https:\/\/www.koompas.cz\/blogy\/","headline":"Blogy","name":"Blogy","description":"Lid\u00e9 v\u017edycky r\u00e1di n\u011bjak\u00fdm zp\u016fsobem p\u0159isp\u00edvali do m\u00e9di\u00ed. V minulosti to b\u00fdvaly obvykle pov\u00eddky nebo b\u00e1sn\u011b. Kdy\u017e n\u011bkomu m\u011bla vyj\u00edt b\u00e1sni\u010dka, v\u0161ichni p\u0159\u00e1tel\u00e9 a p\u0159\u00edbuzn\u00ed si povinn\u011b kupovali noviny nebo \u010dasopis. Lid\u00e9 v\u017edycky r\u00e1di psali a je celkem logick\u00e9, \u017ee nikdo necht\u011bl ps\u00e1t jen tak do \u0161upl\u00edku. Internet otev\u0159el t\u011bmto psavc\u016fm","datePublished":"2023-05-06","dateModified":"2023-05-06","author":{"@type":"Person","@id":"https:\/\/www.koompas.cz\/author\/#Person","name":"","url":"https:\/\/www.koompas.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/03ef97ef22d1b0d07a8e6c50d88cc1823592c58a091286b466bcec36e31eaab2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/03ef97ef22d1b0d07a8e6c50d88cc1823592c58a091286b466bcec36e31eaab2?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"koompas.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.koompas.cz\/wp-content\/uploads\/img_a339620_w2747_t1552767114.jpg","url":"https:\/\/www.koompas.cz\/wp-content\/uploads\/img_a339620_w2747_t1552767114.jpg","height":0,"width":0},"url":"https:\/\/www.koompas.cz\/blogy\/","about":["Internet"],"wordCount":435,"articleBody":"Lid\u00e9 v\u017edycky r\u00e1di n\u011bjak\u00fdm zp\u016fsobem p\u0159isp\u00edvali do m\u00e9di\u00ed. V minulosti to b\u00fdvaly obvykle pov\u00eddky nebo b\u00e1sn\u011b. Kdy\u017e n\u011bkomu m\u011bla vyj\u00edt b\u00e1sni\u010dka, v\u0161ichni p\u0159\u00e1tel\u00e9 a p\u0159\u00edbuzn\u00ed si povinn\u011b kupovali noviny nebo \u010dasopis.Lid\u00e9 v\u017edycky r\u00e1di psali a je celkem logick\u00e9, \u017ee nikdo necht\u011bl ps\u00e1t jen tak do \u0161upl\u00edku.Internet otev\u0159el t\u011bmto psavc\u016fm neb\u00fdval\u00e9 mo\u017enosti. V podstat\u011b kdokoli m\u016f\u017ee ps\u00e1t a vyjad\u0159ovat se k \u010demukoli a mnoz\u00ed lid\u00e9 jsou v tomto ohledu velmi zdatn\u00ed.Blog je webov\u00e1 aplikace, kter\u00e1 obsahuje \u010dl\u00e1nky jednoho editora na jedn\u00e9 str\u00e1nce. Editorovi se \u0159\u00edk\u00e1 blogger, blogy a jejich vztahy naz\u00fdv\u00e1me jako blogosf\u00e9ra. V posledn\u00ed dob\u011b se st\u00e1vaj\u00ed velmi obl\u00edben\u00e9 tak\u00e9 videoblogy, kter\u00fdm se stru\u010dn\u011b \u0159\u00edk\u00e1 vlogy. T\u00e9ma vlog\u016f je samo o sob\u011b dosti specifick\u00e9, proto se nyn\u00ed zam\u011b\u0159me na blogy.Jedn\u00e1 se o tematicky rozs\u00e1hl\u00e9 \u017e\u00e1nrov\u00e9 pole, mezi pou\u017e\u00edvan\u00e9 \u017e\u00e1nry pat\u0159\u00ed anotace, fejetony, den\u00edky, glosy, eseje, cestopisy. Nez\u0159\u00eddka tam lid\u00e9 p\u0159id\u00e1vaj\u00ed tak\u00e9 sv\u00e9 liter\u00e1rn\u00ed pokusy jako nap\u0159\u00edklad pov\u00eddky, rom\u00e1ny na pokra\u010dov\u00e1n\u00ed nebo dokonce b\u00e1sn\u011b. Nutno \u0159\u00edci, \u017ee tyto pokusy ale obvykle \u010dten\u00e1\u0159i obl\u00edben\u00e9 nejsou. \u010cten\u00e1\u0159 ocen\u00ed p\u0159edev\u0161\u00edm relativn\u011b stru\u010dnou a zaj\u00edmavou podobu \u010dl\u00e1nku.Historie blog\u016f je p\u0159ekvapiv\u011b pom\u011brn\u011b d\u00e1vn\u00e1. Elektronick\u00e9 komunity existovaly p\u0159ed internetem, kdy existovaly p\u0159edch\u016fdci internetu a r\u016fzn\u00e9 vz\u00e1jemn\u011b spolu nekomunikuj\u00edc\u00ed typy s\u00edt\u00ed.Prvn\u00ed blog v t\u00e9 podob\u011b, jak ho p\u0159ibli\u017en\u011b zn\u00e1me dnes, vznikl v roce 1994 a vytvo\u0159il ho student Swarthmore College. Samotn\u00fd term\u00edn blog vytvo\u0159il Jornem Barger v prosinci roku 1997. \tFiremn\u00ed blogyV prvn\u00edm desetilet\u00ed dvac\u00e1t\u00e9ho prvn\u00edho stolet\u00ed se za\u010dalo pou\u017e\u00edvat takzvan\u00fdch firemn\u00edch blog\u016f. V roce 2007 pou\u017e\u00edvaly firemn\u00ed blogy jako sou\u010d\u00e1st marketingu pouh\u00fdch 5 % britsk\u00fdch firem. Dnes je \u010d\u00edslo podstatn\u011b vy\u0161\u0161\u00ed, ale je pravda, \u017ee rozhodn\u011b nen\u00ed pln\u011b vyu\u017eit\u00fd potenci\u00e1l. Podle marketingov\u00fdch odborn\u00edk\u016f firemn\u00ed blog m\u016f\u017ee b\u00fdt jedn\u00edm kl\u00ed\u010dov\u00fdch n\u00e1stroj\u016f propagace. Mnoh\u00e9 firmy v\u0161ak maj\u00ed probl\u00e9m blog spr\u00e1vn\u011b pojmout. Firemn\u00ed blog by nem\u011bly b\u00fdt tiskov\u00e9 zpr\u00e1vy pro ve\u0159ejnost, ale m\u011bly by m\u00edt lidskou tv\u00e1\u0159, tedy co nejv\u00edce se podobat t\u011bm klasick\u00fdm blog\u016fm.                                                                                                                                                                                                                                                                                                                                                                                         4.4\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blogy","item":"https:\/\/www.koompas.cz\/blogy\/#breadcrumbitem"}]}]